For eBay sellers and the agencies behind them
Know which eBay listings make money. Fix the ones that don’t.
SellerDesk puts your orders, fees, ads, returns and listings on one desk, then tells you each week what to change first.
Nothing changes on eBay until you approve it.
- 1Lower the ad rate from 9.0% to 3.9%Ceramic pour-over set · nearly every sale already pays an ad feeApply+£71.60a month
- 2Raise the price to £17.99Leather card wallet · loses £1.12 on every sale after feesApply+£118.30a month
- 3Add costsAdd costs to 12 productsSold this month with no cost entered, so profit is unknown
5 tabs → 1 desk
Seller Hub, payouts, the ads report, returns and your cost sheet, finally in one place.
Your eBay numbers live in five places. None of them shows profit.
Seller Hub shows sales. Payouts show deposits. The ads report shows fees. Returns sit in their own queue, and your costs sit in a spreadsheet.
So the question that matters, did this listing make money?, takes an evening to answer. Most weeks it doesn’t get answered at all.
01 Today
- Seller Hub
- Payouts
- Ads report
- Returns & cases
- Your spreadsheet
02 With SellerDesk
- Sale price
- £24.99
- eBay fees
- −£3.21
- Ad fee
- −£2.25
- Postage label
- −£3.10
- Returns, averaged
- −£0.62
- Your cost
- −£8.40
- Profit per sale
- £7.41
Example figures. Yours come from your own eBay transactions.
SellerDesk joins them up. Every listing gets one honest profit number, and you get a short list of what to fix.
- 1Connect your eBay storeThrough eBay’s own sign-in. Your orders and the last 90 days of fees come across.
- 2Add what your products costType them in, or upload a spreadsheet of up to 10,000 rows.
- 3Work through your planThe money moves, biggest first, each one a click to apply.
Spend your week selling, not reconciling
- Ceramic pour-over set64£7.4130%
- Glass storage jars41£4.8626%
- Linen tea towels, set of 338£2.1016%
- Leather card wallet34−£1.12−8%
Find the listings that lose money
Profit on every listing after eBay fees, ad fees, postage and returns. Enter your costs once, or import them from a spreadsheet.
How it works- CategoryCoffee filters & drippers
- Item specifics14 of 16 filled
- Catalogue matchSame product and size
- Suggested price£18.99 · 7 similar listings
Photos in, a full listing out
Add photos and get a draft with the title, category, item specifics and description filled, matched to eBay’s catalogue and priced from similar listings.
How it works- Ceramic pour-over setBeat the lowest by 2%£24.99 £24.49
- Linen tea towels, set of 3No competition, so moved up£12.99 £13.49
- Bamboo bath caddyHeld at your minimum£21.99
- Glass storage jarsMatched the lowest£19.49 £18.99
Price with the market, inside your limits
The repricer checks the other sellers of the same product every hour and moves your price by your rules. Your minimum and maximum always win.
How it works- The listing as it read when it sold
- Tracking: delivered 3 days ago
- 4 messages with the buyer
“Sorry the colour wasn’t what you expected. We’d like to offer £6.00 back so you can keep it…”
Answer every case before the deadline
Deadlines counted in business days, the evidence gathered for you, and a suggested answer. You still decide and press send.
How it worksSelling on eBay today?
Connect your store and see which of your listings actually make money.
Profit
A weekly plan for where profit leaked. With the fix first.
Every week SellerDesk goes through the last 30 days of your eBay transactions and lists the money moves in order. Each one comes with an Apply button.
- Cut ad fees you didn’t needWhen nearly every sale pays a Promoted Listings fee, it suggests a lower rate, never below eBay’s 2% minimum.
- Reprice the loss-makersListings that lose money get a new price, worked out for a 10% margin after fees, ads, labels and returns.
- Catch the quiet leaksHeavy returns, supplier price rises and products sold with no cost entered.
- P&L, cash flow and payoutsIn one place, with the dashboard in pounds, dollars or euros at the European Central Bank’s daily rate.
Every figure is arithmetic on your own eBay ledger. Nothing is guessed.
How the profit plan works- 1Lower the ad rate from 9.0% to 3.9%Ceramic pour-over set · nearly every sale already pays an ad feeApplied+£71.60a month
- 2Raise the price to £17.99Leather card wallet · loses £1.12 on every sale after feesApply+£118.30a month
- 3Add costsAdd costs to 12 productsSold this month with no cost entered, so profit is unknown
Listings
List faster. Without the takedown risk.
Turn a supplier link or a few photos into a finished eBay draft, checked against eBay’s rules before it goes live.
- Import from Amazon and AliExpressPaste up to 20 product links. Each becomes an eBay draft priced at your markup, waiting for your review.
- Draft from your own photosCategory, item specifics and catalogue match filled in, with a price taken from at least three similar listings.
- Check before you publishBrand names, health claims, supplier photos and dropshipping rules are flagged before a listing goes live.
- Improve from buyer reviewsTurn what buyers love and complain about into a better title, highlights and FAQ.
Imports and drafts stop at review. Nothing is published until you say so.
How listing works- Bamboo bath caddy, extendableDraft ready · £21.99
- Silicone stretch lids, 6 packDraft ready · £8.99
- Cast iron trivet, roundWriting item specifics…
- Blocks publishHealth claim in the description“relieves back pain”
- Blocks publishSupplier photo with a watermarkPhoto 3
- CheckBrand name in the title“compatible with” wording is fine
Orders, returns & cases
Keep your seller standards safe. Without living in Seller Hub.
New orders, buyer messages, returns and cases in one place, with every deadline counted the way eBay counts it.
- One order inboxOrders to dispatch, buyer messages and returns in one place, soonest deadline first.
- Deadlines in business daysCounted as eBay sets them. Anything past due always shows as overdue.
- A suggested answer for every caseThe claim, the listing as it read at the sale, tracking and messages, gathered into one recommendation.
- See your defect risk earlyWhat each lost case adds to your defect rate, and how close that brings you to Below Standard.
A suggested answer is only a suggestion. A person on your team still sends it.
How orders and cases work- Dispatch todayCeramic pour-over setNorthside Home
- Buyer messageLinen tea towels, set of 3Kettle & Crumb
- Return openedGlass storage jarsNorthside Home
- Paid outLeather card walletKettle & Crumb
You stay in charge
SellerDesk suggests. You decide.
It does the reading, the arithmetic and the first draft. It doesn’t publish, reprice or reply on your behalf unless you’ve told it to, and it always stays inside the limits you set.
You approve every change
Drafts, new prices and case answers wait for you. Automatic actions only run where you’ve switched them on.
Your limits always win
The repricer never goes past your minimum or maximum, and never moves further in one step than you allow.
eBay’s own sign-in
You connect through eBay and approve access there. SellerDesk never sees your eBay password.
Revisions left for you
The repricer uses at most 150 revisions a day on a listing, well inside eBay’s limit, so there’s room for your own edits.
Buyer details protected
Buyer names, street addresses, emails and phone numbers are encrypted where we store them, and never sent off to draft a suggestion.
Key actions on record
Who connected a store, who published a risky listing, who switched on the repricer: it’s in the activity log.
For agencies
Run every client’s store from one login. Without sharing passwords.
One organisation for your agency, as many eBay accounts as you manage, and access that matches each person’s job.
- Every client, one organisationConnect each client’s eBay account under its own nickname, and see every store’s sales and messages on one page.
- Roles that mean somethingThe person answering buyers doesn’t need your margins. Five built-in roles, adjustable person by person.
- Access store by storeKeep each team member to the clients they actually work on.
- A full activity logWho connected a store, published a listing or switched on the repricer, and when. Ready for when a client asks.
Invite your team by email and put your agency’s logo on the desk.
How it works for agencies- Tidewater Outdoortidewater-uk£18,240612 orders4 to answer
- Kettle & Crumbkettleandcrumb£9,815377 ordersAll answered
- Northside Homenorthside_home£8,412349 orders2 to answer
| Role | Ship orders | Edit listings | Reply to buyers | See reports | Invite people |
|---|---|---|---|---|---|
| Owner | |||||
| Manager | |||||
| Agent | |||||
| Viewer |
Case studies
How sellers use SellerDesk. Start to finish.
Illustrative examples, built from how the product works. Not customer testimonials.
- Northside HomeIllustrativeSolo seller · home & kitchen
A busy month that made less money. Here’s where it went.
A one-person eBay shop selling about 350 orders a month found that ad fees and four quiet loss-makers were eating the profit from its best sellers.
- loss-making listings found and repriced
- 4
- ad fees as a share of sales
- 7.8% → 4.1%
- a month back, estimated from applied moves
- ≈ £190
- Kettle & CrumbIllustrativeTwo-person reseller · kitchenware
Listing three times faster, without copying a supplier’s page.
A two-person team buying kitchenware wholesale went from about 25 minutes per listing to about 9, and stopped publishing listings eBay would later pull.
- minutes per new listing
- 25 → 9
- listings published in the first month
- 70
- listings removed since the checks went in
- 0
- HarbourlineIllustrativeAgency · 9 client stores
Nine client stores, five people, no shared passwords.
An agency running nine clients’ eBay stores moved them into one organisation with roles and store-level access, so nobody holds a client’s password and every “who changed that?” has an answer.
- client stores in one login
- 9
- eBay passwords shared with the team
- 0
- place to answer “who changed that?”
- 1
Marketplaces
Built for eBay first. More marketplaces on the way.
- Live
Listings, orders, returns and cases, payouts, Promoted Listings, repricing and profit.
- AmazonIn progress
Connecting seller accounts and A+ content are being built now. Orders and listing health come next.
- TikTok ShopPlanned
Joins the same desk, with its own fees counted in your profit.
- ShopifyPlanned
Your own store alongside your marketplaces, on one inventory and one profit view.
Free tools
Try the arithmetic first. No sign-up needed.
Frequently asked questions
Which marketplaces does SellerDesk work with?
eBay, fully: listings, orders, returns and cases, payouts, Promoted Listings, repricing and profit. Amazon is in progress: connecting seller accounts and A+ content come first, then orders and listing health. TikTok Shop and Shopify are planned.
Do I have to give you my eBay password?
No. You connect through eBay’s own sign-in page and approve access there. SellerDesk never sees your password, and you can disconnect a store whenever you like.
Will SellerDesk change my listings or prices without asking?
No. Drafts, suggested prices and case answers all wait for your approval. The repricer only runs on the listings you switch it on for, and only between the minimum and maximum you set.
Where do the profit numbers come from?
From your own eBay transactions: the sale, eBay’s fees, ad fees, postage labels and refunds. Add what each product cost you, one at a time or from a spreadsheet, and SellerDesk does the arithmetic.
Can I run more than one eBay account?
Yes. Connect several eBay accounts to one organisation, each with its own nickname, and see them side by side on the Stores page. Agencies can invite their team and choose which stores, and which actions, each person gets.
Is my buyers’ information safe?
Buyer names, street addresses, emails and phone numbers are encrypted where we store them and are never sent off to draft a suggestion. Your eBay connection is encrypted too, and key actions, like connecting a store or publishing a listing, are recorded in the activity log.
See where your profit is leaking this week.
Connect your eBay store, add what your products cost, and get a plan of what to fix first.
Nothing changes on eBay until you approve it.